Why We Don’t Have A Video Marketing Strategy
Being a video marketing company, it’s not surprising that many people ask us, “hey Wistia, what’s your video marketing strategy?” Well, it’s time to let the cat out of the bag – we don’t have one, and we don’t think you should either!
Remarketing on the Google Display Network is a process that allows you to anonymously reach past visitors of your site or online store, showing them a tailored message after they leave your site.
Does Length Matter? Initially, this question might evoke thoughts only appropriate for your spam inbox. Obviously, we aren’t going to write a long post here on that meaning of that question — but we do find ourselves uniquely poised to answer the very same question about business video, with tons of data from business videos of every type at our disposal. The graphs below summarize literally millions of data points from the last couple years (since our last post about this topic in 2009). From Wistia
Simply put, inbound marketing is marketing that’s focused on getting found by customers. It’s the antithesis of the annoying telemarketer that calls you at precisely the worst possible moment. Inbound marketing doesn’t aggressively steal your attention, it earns it by providing you with interesting and useful information. Inbound marketing waits for you to discover it, then it offers something valuable in exchange for a few moments of your time.