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“Good design is invisible.”

cameronmoll posted this quote by Oliver Reichenstein, in an interview with The Verge:

Good screen design happens in the subatomic level of microtypography (the exact definition of a typeface), the invisible grid of macrotypography (how the typeface is used), and the invisible world of interaction design and information architecture. Minimum input, maximum output, with minimal conscious thought is what screen designers focus on.

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  • 10 months ago > cameronmoll
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The digital adventures of a pioneer futurist philosopher

Cameron Beers
Web Design & Strategy Director

BA21 Web & Media
Charlottesville

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